Monday, September 29, 2008

WoW hits PPV



I received an e-mail from our good friends at Blizzard today that gave me a chuckle. It seems that this years BlizzCon will be available for viewing on DIRECTV Pay Per View. That's right, fans of Blizzard games can watch the companies show from the comfort of their own home. Here are some of the details from the e-mail:

• Over 16 hours of crystal-clear high-definition coverage
• Exclusive interviews and commentary
• Tournament coverage and team highlights
• The BlizzCon 2008 World of Warcraft in-game polar bear mount

Those interested in ordering access to the two day event can click here for more details. DIRECTV is offering the PPV for free to new subscribers that activate their account before October 9th. Current DIRECTV subscribers will need to lay down a cool 40 bucks to watch the convention.

I think it's cool that Blizzard is allowing fans that cannot attend the event in person a chance to experience the magic of BlizzCon. It's also a great way for the company to rise the hype levels for the release of Wrath of the Lich King in November. I wish Square Enix had gone with a similar strategy for their FFXI Fan Fest events. Probably a good idea that they didn't though, because the company would have wanted my first born child and a pony in addition to the dough.

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