Take-Two Interactive and Rockstar Games have confirmed that Grand Theft Auto IV has sold more than 6 million copies, which generated more than $500 million dollars in revenue. GTA IV sold 3.6 million units which produced $310 million dollars in the first 24 hours alone. Take-Two was quick to tell everyone of GTA IV success.
Grand Theft Auto IV's first week performance represents the largest launch in the history of interactive entertainment, and we believe these retail sales levels surpass any movie or music launch to date,
It has sold so well that The Guinness World Records announced that GTA IV has set new records for Highest Grossing Video Game in 24 Hours and the Highest Revenue Generated by an Entertainment Product in 24 Hours. The new record has beaten the previous title holder of The Highest Grossing Video Game in 24 Hours which was Microsoft's Halo 3 which made an estimated $170 million in its first 24 hours.