According to Reuters, men are just as likely to play casual games and also more likely to pirate them than women.
Casual games, are definied as ones easy to play and win: the difference between "Halo 3" and "Tetris."
"Everyone always thought that casual games were something that only appeal to women," Jessica Tams, managing director of the association, said in an interview. "We have always been obsessed about making games for women."
Surveys of players showed that, while nearly three-fourths of people who bought casual games were women, the players of such games were split 50-50 between the sexes.